December 17, 2017

Justin Beiber to Debut New Fragrance Wristband

justin-beiber-fragrancePop Tart Justin Beiber has announced the debut of his new fragrance, My World.

My World is different in that instead of releasing it in a traditional bottle, Bieber's fragrance will come in scented wristbands and dog tags. The scent will reportedly last a year. Whew!!!

MTV reports that the fragrance will hit Wal-Mart stores beginning on Black Friday Nov. 26, the day after Thanksgiving, also known as Black Friday, and traditionally the busiest shopping day of the year.

Bieber has partnered with Etoile Nation Beauty to create the product, which will be expanded to additional retailers, including specialty stores, next year.

"This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon," said Michael Ferrara, president of Etoile.