December 17, 2017

Extreme Couponing Goes Digital



Couponing ain't what it used to be.  Sure, papers still have many coupons, but a new trend is emerging in the digital age.

Digital coupons are a rapidly growing force that will likely take over as the primary distribution method for coupons in the next 5-10 years. Companies like General Mills say they’re moving more of their coupon budget toward digital coupons and away from Sunday papers. Digital coupons boast higher redemption rates and often cost less to distribute.

Printable Coupons: The most prominent digital coupons are those that you can print right from home. In addition to top online printable coupon distribution sites like coupons.com, smartsource.com and redplum.com.

eCoupons: Otherwise known as Save-To-Card Coupons are loaded directly from the web to your store loyalty card. When you purchase the designated items and use your loyalty card or phone number associated with that card at checkout, the savings will automatically be deducted from your total! 

Mobile Coupons: Otherwise known as Show-and-Save Coupons. This niche is still small, but will certainly be growing as applications for iPhone and Droid continue to develop. So far the flagship for Show-and-Save digital coupons is Target. 

Today’s smart coupon shopper is younger, richer, more educated and better looking than the coupon shoppers of the last two decades! Okay, okay, so maybe the better looking thing is just my opinion, plus nobody looked good in the eighties, but you get the idea. The stigma surrounding coupon use is lifting, and it’s becoming chic to clip coupons and more fun than ever to get stuff from the grocery store for absolutely Free!